Heroz Privacy Policy

PRIVACY POLICY
INTRODUCTION
Welcome to the Heroz Like Me Inc. community. At Heroz Like Me Inc. (“the Company”), we are committed to protecting your privacy and earning your trust. This Privacy Policy (“Policy”) describes how we collect, store, use, and share your personal information, as well as your rights in relation to that information. It applies when you access or use our Services, including our websites, mobile applications, downloadable products, and any pages operated by us on social media or other platforms (collectively, the “Services”).

The Company utilizes WordPress as the full-stack no-code development platform on which the entire Heroz Like Me application is built. All personal data collected through our Services, is processed and securely stored using WordPress’s infrastructure. To learn more about WordPress’s security measures and data storage protocols, please visit: Security | WordPress.

If you have any questions or concerns regarding your data or privacy, you are encouraged to contact us directly at help_support@herozlikeme.com. Should the need arise, the Company reserves the right to contact WordPress to address any technical or operational issues concerning user data. By using our Services, you acknowledge and agree that all security, hosting, and data protection measures are ultimately the responsibility of WordPress as the platform provider.
We may provide additional disclosures required by law for residents of certain regions or states. Please see below for applicable disclosures:
●California Residents: If you are a resident of California, click here for California-specific privacy disclosures.
●Nevada Residents: Nevada law allows residents to opt out of future sales of certain personal information. To make such a request, please contact us through the support section of our website or email us directly at help_support@herozlikeme.com.
Additional Disclosures for International Users:
●European Users (GDPR Compliance): For individuals located in the European Economic Area (EEA), Switzerland, or the United Kingdom, we store and process your personal information in compliance with the General Data Protection Regulation (GDPR). You have rights to access, correct, delete, or restrict your data. We rely on lawful bases such as consent, contract necessity, legal obligations, and legitimate interests to process your information. Your personal data may be transferred internationally via WordPress with appropriate safeguards. To exercise your GDPR rights, please contact us at help_support@herozlikeme.com.

This Policy is presented in a layered format, so you can easily navigate to specific sections:
1.Important Information and Who We Are
2.The Data We Collect and How It Is Collected
3.How We Use Your Personal Data
4.Disclosures of Your Personal Data
5.Your California Privacy Rights
6.Contact Us
7.Miscellaneous
8.Cookie Policy

1. IMPORTANT INFORMATION AND WHO WE ARE
1.1 About Our Organization and Its Function
This Privacy Statement pertains to Heroz Like Me Inc. (referred to as “the Company”). In this Statement, “Company,” “we,” “us,” or “our” refer to the specific member within the Company Group that manages your information. While Heroz Like Me Inc. acts as the main data controller for the Services provided, all data is safely and securely stored on the WordPress platform. Indeed, the Company utilizes WordPress as the full-stack no-code platform that supports all aspects of our Services, including application logic, user interface, and data storage. All user data, including sensitive personal information, is securely stored using WordPress infrastructure.
1.2 Age Restrictions
Our Services are intended solely for individuals aged 18 and above. We do not intentionally gather or keep personal information from those younger than 18. If you suspect we have unintentionally obtained personal details from someone under 18, please reach out to us promptly using the contact information provided below.
1.3 External Websites and Connections
Our Services might contain links to websites, integrated features, or applications belonging to other parties. By clicking on these links or enabling these features, third parties might be able to gather or exchange information about you. We do not have authority over these external sites and are not accountable for their privacy practices. We advise you to examine the privacy statements of any third-party websites you visit.

2. THE DATA WE COLLECT AND HOW IT IS COLLECTED
In this Policy, the terms “personal data” or “personal information” refer to details that can identify you, are related to you, describe you, can be reasonably associated with you, or could be reasonably connected to you, either directly or indirectly. This does not encompass aggregated or de-identified data that is kept in a format where it cannot be reasonably associated or linked back to you.
2.1 Information We Gather And How We Use It
We gather and process a range of personal data as part of providing our Services. Below is a breakdown of the types of data we collect and how we collect them:
2.1.1 Information You Provide Directly
When you sign up, engage with our Services, or participate in activities like promotions, quizzes, surveys, or contests, we may collect:
2.1.1.1 Contact Details, such as your full name, email, phone number, and mailing address (“Contact Details”).
2.1.1.2 Sensitive Personal Information, which may include details on your race, ethnicity, religious or political views, union affiliation, sexual orientation or experiences, and biometric data shared through your use of our Services.
2.1.1.3 Contact and Authentication Details, as part of our user registration process, we collect key contact information including your phone number and email address. When you sign up for our Services, you will be required to provide a valid phone number, which we will use to send a text message as part of our sign-in and authentication procedures. This ensures that access to your account is secure and verified. Please note, we do not sell, rent, or share your phone number or email address with unaffiliated third parties for their marketing purposes. Your contact information is used strictly in accordance with this Policy and is protected using the infrastructure and safeguards provided by WordPress.
2.1.2 Usage Activity
We may collect data about your interaction with the Services—such as profiles you visit, browsing behavior, in-app purchases (like boosts or gifts), and functions you use. This includes insights generated from your activity, including search history and connections made.
2.1.3 Uploaded Content
If you upload videos, photos, or other media, we collect associated metadata (e.g., time, date, location). We may also scan and analyze this content using third-party tools to ensure it aligns with our Terms of Use, detect fraud, identify interests, and improve match quality. To enable sharing, we may request access to your camera or photo library—with your permission.
2.1.4 Automatic Data Collection
When using our Services, we and our partners may collect information like your IP address, browser type, ISP, device data (model, OS, carrier, identifiers like IDFA or Google AdID), referral sites, and timestamps. We may also gather behavioral data such as mouse movement to differentiate human users from bots. Technologies used include cookies, web beacons, and other tracking tools. For more, see our [Cookie Policy].
2.1.5 Tracking Technologies and Cookies
We and selected partners use cookies and similar technologies to personalize content, measure analytics, prevent fraud, and display targeted advertising on our Services and beyond. Details can be found in our [Cookie Policy].
2.1.6 Communications
We collect messages you send us (e.g., through email or social media), comments on our public pages (e.g., Facebook, Instagram), and direct messages exchanged via the Services. This includes photos, comments, and other shared content, which may be monitored or analyzed.
2.1.7 Social Media Integrations
When you link our Services to third-party platforms (e.g., Facebook, Google, Twitter), we may access information they share based on your permissions. This can include your name, profile photo, age range, interests, location, and friend list. We may also post updates or activity to those platforms if authorized. You are responsible for adjusting your privacy settings on those networks.
2.1.8 Location Information
We may determine your location using GPS, Wi-Fi signals, IP address, or triangulation technologies. This data helps us offer relevant Services and enhance user experiences, such as proximity-based matching.
2.1.9 Social Interactions
If you engage with our brand via social networks (e.g., liking, sharing, or following), we may receive profile information allowed by your privacy settings on those platforms. We encourage you to review and manage those settings before interacting with our Services through such channels.
2.1.10 Shared Data from Affiliated Companies
Our affiliated entities may provide us with your information for purposes including account setup, content customization, and communications, including promotional messaging.
2.1.11 Information From Others
Other users or third-party organizations may share data about you, including referral emails, behavioral reports, and fraud prevention data. Financial institutions or payment providers may also update us on your payment methods or transactions associated with your account.
2.1.12 Contacts and Address Book Access
With your permission, we may access your mobile device contacts or let you enter emails manually. This enables us to notify you when your contacts join our platform and suggest connections for a better user experience.
2.1.13 Aggregated and De-Identified Information
We may also compile and utilize aggregated or anonymized information (e.g., for statistics or analytics). These datasets are stripped of identifiable elements and cannot be traced back to individuals.
2.2 Cross-Device Tracking

When you sign in to your account using multiple devices—such as a mobile phone and a laptop—we may associate those devices with your account to help deliver a smoother and more consistent experience. In addition, we may work with selected third-party partners who use advanced tools and statistical models to try to identify users across different devices. This helps us understand how you interact with our Services on various platforms, support the security and integrity of your data and our systems, offer you advertising that aligns with your interests (only where you’ve given us permission), and analyze the effectiveness of our marketing efforts.
2.3 Consequences of Withholding Personal Data

If you choose not to provide certain personal information requested under this Policy, we may be unable to offer you access to some features or deliver the Services in full. In some cases, the absence of this information may prevent us from fulfilling legal or contractual responsibilities tied to the Services you wish to use.
2.4 Platform Use Restrictions
Your use of the Services is subject to important restrictions. The transfer of money in any capacity is strictly prohibited on the platform. Users are not permitted to share bank account information, digital currency wallet addresses, payment details, or any other financial account information. The selling, offering, or exchanging of drugs or controlled substances is forbidden. Sharing, uploading, or distributing nude, sexually explicit, or pornographic images or content is also prohibited. Additionally, the Services are intended for individuals aged 18 years or older, and users must confirm they are at least 18 years old to create an account or access any part of the platform. Violation of these rules may result in the immediate suspension or termination of your account without notice.

3. USE OF PERSONAL INFORMATION
We collect and use your personal information to provide you with access to our Services and ensure that your experience is seamless, secure, and personalized. This includes processing your registration details and verifying your identity to confirm the accuracy of your account. When you make purchases, we use your information to complete transactions, such as processing payments and fulfilling your orders or requests.
Your data also helps us tailor your experience, including presenting content, offers, or advertisements that are relevant to your preferences. This may occur on our website, through emails, on social media, or across other platforms and devices you use. We use your data to operate, maintain, and deliver the features and functions of our Services, and to keep you informed about any important updates to our terms, policies, or other essential communications—these may be critical to your use of the platform and cannot be opted out of.
Additionally, your personal information allows us to share news about products, services, promotions, and events that we believe might interest you, and enables your participation in contests, sweepstakes, or special offers. We are also committed to protecting the integrity of our services and may use your information to help ensure the security of our systems and digital assets.
Internally, we rely on your data for business analytics, product development, quality improvement, fraud prevention, and to monitor trends in how users engage with our platform. These insights help us evaluate the effectiveness of our marketing campaigns and guide the development of future features, often supported by machine learning technologies.
We use your data where necessary to carry out our contractual obligations, where we have your explicit consent (which you may withdraw at any time), or where it serves our legitimate interests or those of a third party, provided that such interests are not outweighed by your own rights. We may also process your information to comply with legal duties, respond to law enforcement inquiries, meet regulatory requirements, and enforce our policies or Terms of Use. In some cases, we may use your information for purposes disclosed at the time of collection or as otherwise described in this Policy.
3.1 Purposes For Which We Use Your Personal Data
We use your personal information for a range of purposes, each supported by specific legal grounds as required by applicable data protection laws. These purposes are carefully considered to ensure your data is handled responsibly and in accordance with your rights.
The ways in which we use your data include enabling you to access and use our services, fulfilling transactions and service requests, communicating important information, enhancing and personalizing your user experience, and ensuring the security and integrity of our systems. In some cases, we rely on your consent to use your data, such as when we send you promotional content or targeted marketing. At other times, our use is based on the necessity of performing a contract with you, complying with legal obligations, or pursuing legitimate business interests that do not override your privacy rights.
If you’d like more information about the specific legal basis for a particular use of your personal data—especially where more than one legal basis may apply—please don’t hesitate to contact us.
3.1.1 To Create and Manage Your Membership Account
When you register for our services, we collect and process personal data in order to create and manage your account. This includes details you provide such as your name, age, sexual orientation, marital status, number of children, and general location. We also collect contact information like your email address, phone number, or social media account details, depending on the privacy settings you’ve chosen. If you sign up or log in through third-party platforms like Apple, Facebook or Google, we may receive additional data from those services, including stated interests or other public profile information you permit us to access. Additionally, we collect technical information such as your device ID, IP address, and timestamps to ensure secure access and improve service functionality.
We process this information based on the necessity of fulfilling our contract with you—providing access to and use of the services. In instances where the information includes sensitive personal data, we rely on your explicit consent, which you may withdraw at any time by contacting us.
3.1.2 To Provide and Enhance the Company Services
We collect and process personal data to deliver the core features of our platform, including the ability to maintain your profile, answer questions, and share information about yourself. This data helps us analyze compatibility and match you with other users. It also enables you to communicate with potential matches through our messaging features and allows you to purchase subscriptions or premium add-ons to improve your experience and connection opportunities within the platform.
To support these activities, we process a range of personal data including your profile information—such as your name, age, sexual orientation, race, marital status, and location—as well as your contact details, such as your email address, phone number, or linked social media accounts. If you log in via services like Facebook or Google, we may access additional information you’ve authorized from those platforms, including interests and other shared profile data.
When transactions occur, we collect payment-related information such as your credit card number, expiration date, billing address, transaction ID, email address, and where applicable, bank account and routing numbers. We also gather communication data like the content and metadata of messages exchanged between users, including recipient details, timestamps, IP addresses, and device identifiers. Photos uploaded to the platform and their associated analytics or scoring results are also processed. In addition, we collect usage data, technical data, and various analytical scores that help optimize our matching system.
This processing is necessary to perform our contractual obligations to you as a user of the platform. In cases involving sensitive personal data, we rely on your explicit consent, which you can withdraw at any time.
3.1.3 To Manage Our Relationship with You
We process your personal data to effectively manage our ongoing relationship with you. This includes notifying you about updates or changes to our Terms of Use or Privacy Policy, and communicating with you about your account or interactions with the platform.
To do this, we rely on several categories of personal data, including your profile information, transaction history, and contact details such as your email address or phone number. We may also use communications data (such as messages you send or receive), photos you’ve uploaded, and usage data related to your activity on the platform.
This use of your data is necessary both for the performance of our contract with you as a registered user and to comply with applicable legal obligations.
3.1.4 To Enable You to Participate in a Prize Draw, Competition, or Complete a Survey
We may use your personal data to facilitate your participation in prize draws, competitions, or surveys. This includes collecting and processing your profile information, contact details, and usage data, as well as any specific information, content, or submissions you provide in accordance with the official rules of the contest or survey.
This processing is necessary to fulfill our contract with you when you choose to participate. Additionally, it supports our legitimate interests in understanding how users engage with our services, which helps us improve and grow our offerings.
3.1.5 To Administer and Protect Our Business and Services
We process your personal data to help manage and safeguard our business operations, the Company Services, this website, and your data. This includes ensuring system security, preventing fraud, conducting troubleshooting, performing data analysis and testing, managing technical support and system maintenance, generating reports, and hosting data. The types of data involved may include your profile information, contact details, technical and usage data, communication records, and information provided by trusted third-party partners. These third parties may supply us with proprietary scores, risk flags, demographic data, and usage patterns that help us detect unauthorized access, misuse of accounts, or potential threats to the security of our community.
We rely on our legitimate interests to run and secure our business and IT infrastructure and to prevent fraud, as well as on legal obligations that require us to maintain these protections.
3.1.6 To Deliver Relevant Content and Advertising
We use your personal data to provide you with website content and advertisements that are tailored to your interests, and to evaluate the effectiveness of the advertising we deliver. This includes information such as your device ID, IP address, general location (such as country, state, city, or postal code), gender, age, and technical data like your operating system version, hardware and software specifications. We may also use cookies, pixels, or advertising tags, as well as your usage data, to track engagement and refine our advertising strategies. We rely on our legitimate interests to better understand how users engage with our services and to improve our marketing efforts. Where targeted advertising or profiling is involved, we will obtain your consent before using your personal data for those purposes.
3.1.7 To Use Data Analytics for Improvement
We use data analytics to enhance our website, products and services, marketing efforts, and overall customer relationships and experiences. This may involve analyzing profile data, usage data, technical data, and communications data. Our legitimate interest in doing so includes defining customer segments for our products and services, keeping the website up-to-date and relevant, developing our business, and informing our marketing strategy.
3.1.8 To Respond to Requests from Law Enforcement
We may need to respond to requests from law enforcement by providing profile data, transaction data, usage data, communications data, location data (at the country, state, city, or postal code level), technical data, and any other information we are legally required to share. This is necessary to comply with our legal obligations.
3.2 Marketing Communications
If you have interacted with our services, you may receive occasional marketing communications from us.
We aim to give you control over how your personal information is used, particularly regarding marketing and advertisements. At any time, you can opt out of these communications by clicking the “unsubscribe” link included in our messages.
To assist with marketing efforts, we may share your personal data with trusted third-party partners who help us manage these activities. For instance, we might rely on external providers to distribute emails and analyze how you engage with those emails.
3.3 Use Of Personal Data For New Purposes
We generally collect and use your personal data for the specific purposes outlined when it was first collected.
If we need to repurpose your data for a different goal, we will notify you and clarify the legal grounds for this new usage.
Please note, we may still process your personal information without your consent if required or authorized by applicable law, as stated in the terms above.

4. SHARING OF YOUR PERSONAL DATA
Our Services are designed to allow you to share personal information with other users, potential users, and third-party social networking platforms. When sharing your information, it’s important to consider your privacy and safety. The data you share through your profile, such as basic registration details or information provided through social networks, may be visible to other users and the public. This information could include sensitive details like religion, ethnicity, or physical characteristics. Additionally, some of this data may reflect your usage of the platform, such as your recent log-in status. We strongly recommend that you exercise caution when disclosing personal information and be mindful of others’ privacy when sharing their data, ensuring you have their consent to do so.
Information on your profile may be visible to other users or visitors of our Services and could even be accessible through search engines or third-party websites. Since we cannot control who views or utilizes this information, we urge you to exercise discretion when sharing personal details. When sharing information about others, always consider their privacy and obtain their consent first.
We may share your personal data with various parties to fulfill the purposes outlined in this policy. This includes other affiliates within our corporate group, which includes subsidiaries and associated entities. This allows us to deliver our Services more efficiently. HOWEVER, we will never share your phone number and/or email address with third parties without your express permission.
For users who are not located in California, we may share limited personal data with marketing and strategic business partners that offer services related to the Jewish community, including charitable organizations. This sharing helps them provide relevant marketing messages and product information that may interest you. Users who indicate a California location will automatically be excluded from this sharing.
We may also share your personal information with service providers who assist us in offering our Services. These may include infrastructure partners, customer support services, cybersecurity partners, and payment processors. These third-party service providers are contracted to perform specific functions on our behalf and under our direction.
Our collaboration with advertising networks, such as Google and Meta, may involve sharing personal data or permitting these networks to collect data from you directly through our website. This data is used to serve targeted ads or measure the performance of advertising campaigns across third-party platforms. We also partner with promotional organizations to offer contests, sweepstakes, or joint promotional activities. Details of such partnerships will be outlined in the respective contest rules or promotional materials.
If you’ve linked your social media accounts to our platform, we may share data with those networks, subject to their privacy policies. Additionally, when you post user-generated content, such as product reviews or comments on social media, that information may be made public on our website or social media pages. We may also tag your social media accounts when interacting with you or others in these spaces.
There are situations where we may share your data in compliance with the law or to protect the interests of our company and its users. For instance, we may disclose personal data to satisfy legal obligations, enforce our terms of use, address claims, or ensure the safety and rights of our company, its users, and the public. In the event of a corporate transaction, such as a merger or acquisition, we may share personal data as part of the deal.
Finally, we may share your personal data with third parties when we have your explicit consent to do so or if you direct us to share it. Additionally, we may share aggregated data for analysis or research purposes, which does not identify you personally.
4.1 Medical Disclaimer And Health Data
Heroz Like Me Inc. is not responsible for any medical advice, diagnoses, treatments, or outcomes that users may encounter through the platform. All sensitive health-related information shared by users is collected, stored, and processed using the WordPress platform, which powers the entire Heroz Like Me application. WordPress provides infrastructure, hosting, and database services across all types of user data, not limited to health information.
Users may not upload any specific or technical medical information about themselves to the platform. To the extent that such information is uploaded in violation of this guideline, it is nonetheless processed and stored securely within the WordPress infrastructure.
By using the Services, you acknowledge that Heroz Like Me Inc. does not provide medical services, advice, or treatment, and that the Company is not liable for any actions taken based on user-generated content.5. YOUR CALIFORNIA PRIVACY RIGHTS
If you live in California, this section gives you more insight into how we handle your personal information, as required by the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (CPRA). The CCPA defines personal information broadly—it includes any data that can identify, relate to, describe, or be reasonably linked to you or your household.
Still, not everything falls under the CCPA’s definition. For example, data that’s made publicly available, anonymized so that it can’t be traced back to you, or protected under other privacy laws—like HIPAA for health information, FCRA for credit reporting, GLBA for financial data, or the Driver’s Privacy Protection Act—is not considered personal information under this law.
This section also doesn’t apply to information we collect about people in a work-related setting. That includes our current and former employees, contractors, job applicants, or others engaged with us in a professional capacity.
If you are a California resident, you are entitled to certain rights under the California Privacy Rights Act (CPRA). These rights are designed to give you more control over your personal information and how it is collected, used, and shared.
5.1 Collection of Personal Information
You may submit to us as a User identifying details such as your name, email address, physical address, phone number, zip code, and any login credentials like account names or passwords you provide.In certain cases, we gather information that may fall under protected classification characteristics. This can include, but is not limited to, your age, nationality, gender, religious beliefs, ethnic background, and sexual orientation—information often provided voluntarily by you during use of our services.
We keep a record of your commercial interactions with us, which may involve your purchasing habits, product interests, or the services you’ve considered or acquired. Alongside this, we collect data from your devices and interactions with our digital platforms. This includes technical logs, device identifiers, and usage analytics that help us improve our offerings.
HOWEVER, as stated elsewhere in this Privacy Policy and our Terms of Use Agreement, all personal information, including sensitive and health-related information submitted by users through the App, is stored and processed via WordPress, the third-party no-code platform on which the entire application operates. WordPress provides hosting, infrastructure, and application services to support all user data collected through our platform. We rely on their security and compliance practices to help protect sensitive data. For more information,
please visit Security | WordPress.
Your approximate location may also be collected, typically through device-based technologies like GPS or by interpreting IP addresses. If permitted by law and with appropriate disclosures, we may gather sensory information such as photographs you upload or audio from calls conducted with our team.
In the course of using our platform, you may choose to share details about your employment background, including your occupation, income level, or previous job experiences. We also receive personal information that you post publicly or voluntarily through our applications or affiliated social media accounts. This might include photos, videos, or written content related to your profile.
Furthermore, when you create a dating profile, we collect specific information about your background, interests, and partner preferences. This could involve your educational history, the schools you’ve attended, your hometown, physical characteristics, and other personal attributes you decide to share.
Based on all this data—your interactions, preferences, and profile details—we may also develop inferences that help us better tailor your experience with our services.
Any sharing of data is governed by our Privacy Policy and is subject to user consent where applicable.
5.2 Sources of Personal Information
We gather personal information from a variety of sources, depending on how you interact with us. Often, the information comes directly from you—for example, when you fill out a form, create an account, or communicate with us. In other cases, the data is collected indirectly, such as when your activity on our websites or apps is logged by your browser or device.
We may also receive personal information through our affiliates, service providers, and other business partners who help us deliver or support our services. In some instances, you may choose to share your information with us via third-party platforms, such as social media networks or other digital services that you authorize to share your data.
In addition, social networking sites may provide us with access to certain information based on your privacy settings on those platforms. Other sources include our corporate group and systems that generate data from your use of our services, which may include inferences derived from other information we’ve collected.
Lastly, we may supplement the information we collect with data obtained from publicly available sources or third-party providers to ensure the accuracy and completeness of our records.
5.3 Why We Collect Personal Information
We collect personal information for a number of reasons tied to delivering and improving your experience with our services. This includes using your information to complete transactions, respond to inquiries, and provide access to the features and content you request. We also rely on personal data to communicate important updates, offer customer support, and deliver marketing messages that may be of interest to you.
Beyond customer interaction, we use personal information to help us evaluate and enhance the quality, performance, and security of our products and services. It also supports our internal operations, assists with compliance efforts under applicable laws and regulations, and helps protect the integrity of our platforms and business processes. For more information about the types of data we collect and how it’s used, please see the “How We Use Your Personal Data” section in our Privacy Policy.
5.4 Sharing Your Personal Information
To support our operations and improve your experience, we may share personal information with certain third parties for legitimate business purposes. These third parties may include companies within our corporate group, trusted service providers who help us deliver our services, advertising and marketing partners, analytics providers, social media platforms, and, in some cases, other users of our platform. We may also disclose your information to third parties at your request, for example if you would like to be aware of new clinical trials research in your area. For more details, please refer to the “Disclosures of Your Personal Data” section of our Privacy Policy.
Over the past year, we’ve shared each category of personal information listed in the previous section with third parties, strictly for business-related reasons.
Importantly, we do not “sell” your personal information as defined by the California Consumer Privacy Act (CCPA). This means we don’t trade personal identifiers—like your name or email address—in exchange for money or anything of similar value. If, at any point, we consider entering into data exchanges that could be viewed as a “sale” under CCPA, we will first take appropriate measures—such as requesting consent or excluding California residents from such activities—to ensure compliance.
That said, like many online businesses, we do allow advertising networks and social media companies to collect data from your browser or device when you interact with our website or apps. This information may include browsing behavior, purchasing trends, or inferred interests. These third parties may use this data to deliver tailored ads, perform analytics, detect fraud, and may also resell it to other entities. If you prefer to limit these types of disclosures, you can opt out through tools available at www.privacyrights.info or www.optout.privacyrights.info. For mobile-specific options, the DAA’s AppChoices tool (found at www.youradchoices.com/appchoices) can help manage settings across your apps. Additional guidance can be found in our Cookie Policy.
5.5 Your Rights And Choices
Under California privacy regulations, individuals residing in the state possess specific rights regarding their personal data. Following verification of your identity, you are entitled to make the subsequent requests:
5.5.1 Access to Information
You have the right to request comprehensive details about the personal data we have gathered and disclosed about you within the past year. Once your identity is confirmed, we will provide a record of the specific personal information we maintain, the classifications of data involved, their origins, and the external parties with whom we have shared it. Furthermore, you can request information regarding any personal data sold, the entities that received it, and the business rationales for its collection or disclosure.
5.5.2 Request for Amendment and/or Deletion
You can request the correction of inaccurate personal information and/or removal of the personal data we have collected from you. However, retention of certain information may be necessary to comply with legal requirements, for security purposes, or to complete any pending transactions.
5.5.3 Right to Prohibit Data Sales
Should we engage in the “sale” of personal information as defined by California law, you have the option to direct us not to share your data with external entities for such activities.
5.5.4 Protection Against Discriminatory Practices
You have the right to invoke these rights without fear of discrimination. It is important to understand, however, that restricting or deleting particular personal data may affect your ability to utilize certain features or services that depend on this information.
5.6 How to Submit Your California Consumer Rights Requests
To exercise your rights under the California Consumer Privacy Act (CCPA) and/or the California Privacy Rights Act (CPRA), you can submit a request using one of the following methods. Before processing your request, we will need to verify your identity, which may involve requesting additional information from you or asking you to log into your account, if applicable. In some situations, we may need to limit or deny your request, particularly if we are unable to verify your identity, locate your data, or as permitted by law.
To submit a request, send an email to help_support@herozlikeme.com with the subject line “California Rights Request.”
When submitting a request, please ensure you include details about your relationship with us and a clear description of your request, so that we can effectively understand, assess, and respond to your inquiry.
5.7 Minors
We do not allow minors to our platform. We do not sell the personal information of consumers known to be under the age of 16. If you are a minor or have a minor child under the age of 16, please contact us at help_support@herozlikeme.com to inform us.

6. CONTACT US
Our full details are:
Heroz Like Me Inc. Support
Attn: Legal
Customer Support – Cancellation Request
21 Wolcott Park
Medford, MA 02155
United States
help_support@herozlikeme.com

7. MISCELLANEOUS
This Privacy Policy does not establish enforceable rights for third parties, nor does it obligate us to disclose any personal data regarding users of the Service.
We reserve the right to update or amend this Policy periodically. If any changes are made, the “Last Revised” date at the bottom of this page will be updated, and the revised Policy will be posted here.
The official language of this Policy is English. In the event that a translation of this Policy is provided, it is for your convenience only. The English version will control and govern your relationship with us. Should there be any inconsistencies between the English version and a translated version, the English version will take precedence.
This Policy was last revised on May 6, 2025.

COOKIE POLICY
Effective Date: May 27, 2025
Unless explicitly stated otherwise, the definitions provided in the Privacy Policy also apply to this Cookie Policy.
Heroz Like Me Inc. uses WordPress as the foundational platform for hosting and operating all components of the application, including those that involve the collection and processing of data via cookies and similar tracking technologies. While we determine how cookie-related data is used within our Services, the underlying infrastructure—including all technical mechanisms by which cookies are set, stored, or processed—is ultimately managed by WordPress.
By using our Services, you acknowledge and agree that WordPress is responsible for the implementation and maintenance of the infrastructure and security features that support all cookie-based data handling. Any technical inquiries related to the deployment or behavior of cookies at the platform level may, where necessary, be directed to WordPress by the Company.
1.1 Purpose of this Notice
This Cookie Policy supplements the information presented in our Privacy Policy by detailing how we, along with our business partners and service providers, employ cookies and similar technologies in the provision and administration of our online services and communications. It describes these technologies, the rationale for their use, and your options for controlling our implementation of them.
In certain circumstances, the cookies and related technologies described herein may be used to collect personal data or information that could become personal data when combined with other data. For a comprehensive understanding of our personal data handling practices, please consult the Privacy Policy.
1.2 Understanding Cookies and Similar Technologies
Cookies are small data files placed on your device that enable us, along with our third-party partners and providers, to gather specific information regarding your engagement with our email communications, websites, and other online services. We and our third-party partners and providers may also employ related technologies, including web beacons, pixels, embedded scripts, location-identifying technologies, and logging technologies (collectively referred to as “cookies”), to collect this information.
1.3 Information Collected Through Cookies
We and our third-party partners and providers may automatically collect certain usage details when you interact with our email communications, websites, and other online services through the use of cookies. This may include log data about your device and software, such as your IP address, operating system, browser type, and the date and time of your visit, among other similar data. We may also gather analytics data or utilize third-party analytics tools, such as Google Analytics, to analyze usage and activity patterns related to our online services and to better understand our customer base.
Third-party partners and providers may also collect personal information about your online activities across different websites and over time when you use our websites and online services.
1.4 Types of Cookies We Use
We use various types of cookies on our website to help deliver a smooth and personalized browsing experience. These small data files are stored on your device and serve different functions, which we’ve outlined below:
1.4.1 Necessary Cookies
These cookies are vital for the website to run properly. They allow you to navigate the site, log in securely, and access key features. Without them, essential services—like form submissions or secure account access—would not work as intended.
1.4.2 Analytics and Performance Cookies
To better understand how users engage with our site, we use cookies that collect anonymous data about traffic and behavior. These insights help us track site usage, improve functionality, and fix technical issues.
1.4.3 Preference Cookies
These cookies remember the choices you’ve made—such as language, region, or display settings—to help tailor the website to your preferences during future visits.
1.4.4 Marketing Cookies
Advertising-related cookies help us deliver content and promotions that align with your interests. They may track your activity across multiple websites and devices to show you more relevant ads or limit how often you see them. We may also use this data to measure ad performance.
1.4.5 Social Sharing Cookies
Some parts of our site include tools that let you share content on platforms like Twitter or Facebook. These tools may set their own cookies to facilitate sharing or interaction. Please check their individual policies for more information.
1.4.6 Security and Fraud Protection Cookies
To protect our users and systems, we use cookies that help detect and prevent suspicious behavior. These may identify repeat devices or flag patterns commonly linked to fraud or abuse, helping keep your interactions safe.
1.5 Third-Party Tracking and Personalized Advertising
We engage in interest-based advertising and work with third-party advertisers to display ads tailored to your online activity. These advertising partners, including ad networks and social media platforms, may track your interactions with our services over time to deliver more relevant ads—not only while you browse our website, but also across other websites, apps, and devices you may use.
This is generally done using tracking technologies such as cookies, pixels, scripts, device identifiers, and location-based tools (collectively referred to as “tracking tools”). These technologies allow third parties to recognize your browser or device and collect data like the pages you visit, the links you click, the type of browser you’re using, timestamps, and even your device’s location. In some cases, we may share an identifier such as a hashed email or user ID with these third parties to help link your activity across different platforms or devices.
The purpose of collecting this data is to ensure that the ads you see are aligned with your interests. Additionally, the information is used for measuring ad effectiveness, conducting analytics, generating audience insights, and improving marketing strategies.
We may also collaborate with social media platforms to show you personalized ads based on your interaction with our services. This may involve securely sharing a hashed version of your email address or other limited identifiers with the platform to match your profile.
For more details on how you can control or opt out of interest-based advertising, please send an email to help_support@herozlikeme.com with the subject line “Your Choices About Online Ads”.
1.5.1 Social Media Tools and Advertising
Our website may include features provided by various social media platforms, such as buttons that let you share or interact with our content on networks like Facebook, Instagram, Pinterest, and LinkedIn. These tools may collect data about your visit, including details like your IP address, the pages you viewed, and your interaction with the widget itself. These platforms may also set cookies or use similar technology to track how you interact with our site. Please note that any data collected by these third-party services is governed by their own privacy policies and not ours.
We also use social media advertising to promote our services to relevant audiences. Platforms like Facebook and LinkedIn allow us to reach users based on interests, demographics, and previous interactions with our site. To help deliver more targeted ads, we may share a limited amount of information—such as a scrambled version of your email address—with the platform. In some cases, these platforms collect this information themselves using tools like tracking pixels embedded in our site.
If you prefer not to see these personalized ads, you can usually modify your ad preferences through your account settings on the social platform. Each provider offers different tools and controls, so we encourage you to visit their privacy and ad settings directly to make adjustments that suit your preferences.
1.5.2 Third-Party Advertising and Data Collection
To better understand how visitors interact with our site and to offer more personalized content and advertising, we work with outside partners who specialize in analytics and ad delivery. These third parties may track your activity across our website and other websites over time, helping us display ads that are more aligned with your interests.
This process often involves the use of tracking technologies, such as cookies, pixels, and device recognition tools, which collect data like your browser type, time spent on pages, and general location. Some of this information may be used to link your interactions across different devices or sessions.
We rely on services like Google Analytics to gather insights into how users engage with our content. When you visit our site or use our services, we may send Google a user ID or hashed email address to help analyze behavior patterns. Google may also use its own tools—such as cookies and device identifiers—to provide us with anonymized data about our audience.
In addition, we use enhanced advertising features that allow us to show tailored ads through Google’s network. This can include things like remarketing, impression tracking, and demographic insights. These features may use both first-party and third-party cookies to track your online activity.
If you wish to control how your data is used for advertising, there are tools available. You can install the Google Analytics Opt-out Browser Add-on or visit the Google Ads Settings page to adjust your preferences.
1.6 How We Use Information Collected Through Cookies
We use data collected via cookies and similar technologies to improve your experience and the functionality of our website and online services. This information allows us to remember your preferences so you don’t need to re-enter them each time you visit. It also helps us ensure that our website runs smoothly and efficiently by monitoring performance and usage patterns.
In addition to improving site functionality, cookie data enables us to detect and fix technical issues, track user engagement, and evaluate how visitors interact with our services. These insights help us make informed decisions about updates, new features, and overall enhancements to our platform.
We may also use this information, either on its own or in combination with other data we collect, to deliver relevant content and advertising based on your browsing behavior—even when you visit websites not affiliated with us. This helps us and our partners provide you with information, promotions, and services tailored to your interests.
Some of the data collected through cookies may be associated with other personal information you’ve provided to us. When that’s the case, we treat all such information in accordance with the principles outlined in our full Privacy Policy.
1.7 Your Cookie Preferences
If you prefer not to accept cookies, most web browsers give you the ability to manage your cookie settings. You can set your browser to notify you whenever a cookie is sent, giving you the option to accept or decline it. You can also disable cookies that are already stored, or configure your browser to automatically reject new cookies. However, please be aware that disabling cookies may impact your user experience, as certain features and functionalities on our website may not work properly without them.
If you wish to block cookies across all devices and browsers, you will need to adjust your settings on each device individually. Additionally, for email communications, you can change your email settings to stop images from automatically downloading. This can prevent certain tracking technologies from identifying whether you have opened an email or interacted with its content.
To learn more about how Google collects and uses data through Google Analytics, you can review their privacy policy here. If you’d like to opt-out of Google Analytics, you can access their available opt-out options here.
1.8 Your Choices Regarding Online Ads
1.8.1 Managing Cookies and Tracking Technologies
You have the option to control cookies through most web browsers. You can adjust your settings to: (i) be alerted when a cookie is being placed, allowing you to decide whether or not to accept it; (ii) disable cookies that are already stored on your device; or (iii) configure your browser to reject all cookies automatically. However, please note that if you block or delete cookies, it may negatively affect your ability to fully enjoy our online services, as some features may not operate as intended. Additionally, depending on your device or operating system, it may not be possible to completely block or remove all tracking technologies. You may also change your email settings to prevent automatic image loading, which could prevent us from tracking when you open or engage with our emails.
1.8.2 Interest-Based Advertising
We follow industry best practices regarding online advertising, which include offering you control over how your online activity is tracked for interest-based advertising purposes. If you prefer not to receive targeted ads, you can opt out by following the instructions provided by the ad service providers to block or limit cookies that enable personalized ad delivery. Keep in mind that the changes you make only apply to the browser and device you are using, so if you access our services from multiple devices, you will need to adjust your settings on each one.
For mobile apps, there are also options available to opt out of personalized ads through the settings on your device.
Please be aware that choosing to opt out of interest-based advertising does not mean you will no longer see ads; it simply means the ads will no longer be tailored to your personal interests. Moreover, certain third-party providers may still use cookies for other purposes like tracking, analysis, or fraud protection.
1.9 Revisions to This Cookie Notice
We may occasionally update this Cookie Notice. When we do so, we will adjust the “Effective Date” at the top of the notice to reflect the latest update. If we make substantial changes to this notice, we will inform you via email at the address you have provided, post an updated notice prominently on our website or online services, or use other suitable communication methods. Any changes will take effect once they are published, unless a different effective date is mentioned in the notification.